Database marketing is a form of direct marketing using databases of customers or potential customers to generate communications in order to promote a product or service for marketing purposes. The method of communication can be any addressable medium, as in direct marketing.
Database marketing emphasizes the use of statistical techniques to develop models of customer behavior, which are then used to select customers for communications. As a consequence, database marketing tends to be heavy users of data warehouses, because having a greater amount of data about customers increases the likelihood that a more accurate model can be built.
- Database marketing brings you a systematic approach to gathering, consolidating, and processing of consumer data, both of customers and potential customers.
- Database marketing selects specific target for campaigns through customer segmentation and use this data to learn more about customers.
- Finally, Compare the sales result, and provide more specialized offerings for customers.
Database Marketing with Directologies
You’ve got questions about your customers, and how to make those relationships more profitable.
Why am I losing customers?
What channels should I use?
Who are my best customers?
Who is most likely to buy and why?
Where are my best opportunities to cross-sell?
How much should I spend on acquisition?
Can we reduce spend by eliminating wasted efforts?
Can I grow using mobile marketing?
