Learn Direct Marketing

Direct response marketing is a form of marketing designed to solicit a direct response which is specific and quantifiable. The delivery of the response is direct between the viewer and the advertiser, that is, the customer responds to the marketer directly. Like direct marketing, direct response seeks to elicit action. It is inherently accountable since results can be tracked and measured.

Directologies offers a full range of the services required to create, generate capture and measure response.